CLIENT GOALS The northeast region of a large cable company—one that has grown into a multi-service provider of digital technology, home entertainment and information choices, primarily for the residential subscriber—had outgrown its statements. The company, the second leading provider of services in the region, offers video, high-speed Internet, VoIP digital phone service and mobile broadband service. In its 50-year-history, the company had expanded in the region to include six different divisions. Acquisitions were a key part of its success—but with the acquisitions came different ways of tracking data and different names for products and offerings. As part of a larger rebranding effort, the company embarked on a statement redesign project, hoping to standardize data across

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