Lands’ End, Inc. Reedsburg, Wisconsin Lands’ End, Inc., is a leading national and international catalog and Internet mail order company distributing apparel, shoes, soft luggage and domestic goods direct to its customers. In order to handle increased business growth, Lands’ End expanded its facility in Reedsburg, Wisconsin by 178,000 square feet. This expansion was equipped to fill orders for merchandise from the Lands’ End Coming Home (household), Kids (flat apparel) and hanging apparel lines. The expansion also allowed Lands’ End to divert some merchandise from its main Dodgeville, Wisconsin facility. A central feature of the Reedsburg expansion was the requirement for an automated sortation system serving both the order packing and shipping

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