La-Z-Boy Comfort Stories Campaign Drives 13,000 New Prospects
La-Z-Boy Comfort Stories Campaign Drives 13,000 New Prospects
1 PagesLa-Z-Boy Comfort Stories campaign drives 13,000 new prospects La-Z-Boy, one of the world’ s leading residential furniture producers, regularly runs contests to drive traffic to their website and to gain new customer contacts. To mix things up, they ran a “Comfort Stories” campaign with Bazaarvoice software solutions. CLIENT SUCCESS STORY Promotion encouraged people to share The “Comfort Stories” campaign encouraged consumers to share their
