Case Study | Mobile and Web Services Overview Kubota was established in 1890 and has become an international brand leader with a focus on contributing to society by offering environmentally compatible equipment designed to improve quality of life. Kubota has subsidiaries and affiliates that manufacture and/or market products that are sold in more than 130 countries. Challenges Kubota Tractor Corporation, while armed with a highly visited consumer website, was in need of a mobile web presence. Web analytics clearly showed an increasing number of visitors that accessed the Kubota site using mobile devices. Kubota’s lack of a mobile web presence was impacting their mobile branding and restricting them from acquiring additional customers. The company engaged Calance, previousl

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