Case Study

Krispy Kreme Doughnuts

Krispy Kreme Doughnuts

Business Pro?le Company Name: Krispy Kreme Doughnuts Headquarters: Winston-Salem, North Carolina Industry: Restaurant Revenues: $543.4 million Employees: 4,759 Business Environment: • Extremely well-established brand • International presence with operations in eight countries • Offers nearly 30 varieties of hot, fresh doughnuts • Produces 7.5 million baked goods every day • Includes 395 company-owned and franchise stores • Pub

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