Case Study-2- Kretschmer Wheat Germ King Fish Media re-energizes a heritage brand and attracts a whole new generation of customers. Challenge Bring a new generation of healthy eaters on board Sun Country Foods Inc. wanted to update and invigorate its Kretschmer it’s more than Wheat Germ brand and introduce the long-established super food wheat germ to the next generation of health-conscious consumers. They turned to King Fish for the ma

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