OVERVIEW Specializing in custom branding, Public Identity helps clients find the perfect product to drive home their unique message. Located in Los Angeles, Public Identity assists many colleges and corporate companies with finding merchandise, gifts and branded apparel for events. STRATEGY The Brae, an accounting firm in southern California, hosted a charity event called BMW Drive for a Cause to benefit the Parkinson’s Wellness Fund. More than 120 attendees gathered at the BMW Performance Center and collected “swag bags”. Public Identity suggested the Kracken because it would stand out from other branded items collected throughout the day. “ KRACKEN CASE STUDY WITH After looking at hundreds of different items to give our guests, we chose the Kracken becau

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