PROBLEM KLRU is a PBS member station in Austin, Texas that needed to escalate awareness of a web series featuring Aaron Franklin, founder of Franklin BBQ, to a new audience with a likelihood to donate to produce the show. OBJECTIVE Identify and understand individuals passionate about BBQ and with an interest in cooking, who would be willing to help fund the 2014 webseries BBQ with Franklin. SOLUTION KLRU used People Pattern to identify and u

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