Case Study

Klarna brings freedom and flexibility to millions of online shoppers with modern payments

Klarna brings freedom and flexibility to millions of online shoppers with modern payments

Pages 6 Pages

Klarna brings freedom and flexibility to millions of online shoppers with modern payments In 2005, when Klarna was founded, shopping online was considered complicated and unsafe by many, as consumers hesitated to leave their credit card details online and pay merchants in advance. The founders of Klarna set out with the ambition to make online shopping safe and simple by enabling consumers to pay after delivery while Klarna paid the merchants upfront. Their initial business idea remains as relevant today as ever before, and Klarna has since evolved into one of the largest European banks and a seamless, one-click payment and shopping experience that brings over 200,000 merchants together with 85 million consumers in 17 countries. Today, Klarna gives millions of consumers the f

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