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KitKat Chunky Double Caramel

KitKat Chunky Double Caramel

Weve
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KitKat chunky double caramel: Driving awareness Strategy Using mobile location technology Weve set up geo-fences around specific Tesco stores targeting consumers aged 18-34. A picture message was delivered that promoted the new bar on sale at Tesco & directed consumers to view a KitKat YouTube video. Objective To drive awareness of KitKat’s new chunky double caramel bar. Campaign Results 83% were not previously aware 39% in

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