inspired solutions Kitbag Case Study Kitbag was established in 1999 and is Europe’s leading online sports retailer with exclusive rights to operate the official online stores of many of the leading sports clubs such as Manchester Utd, Manchester City, Chelsea, Real Madrid, Barcelona and Everton. In addition to these online stores, Kitbag run the online and offline direct mailings, call centre operations, dispatch parcel distribution and warehousing in various forms for these sports entities. Kitbag employs over 250 people and is growing steadily. The growth in its business volumes meant that Kitbag’s IT infrastructure faced unprecedented demands for additional server and data centre capacity. It had become clear that tactical solutions were no longer the answer to the problem.

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