Case Study
King Drug “Makes the Wait Worthwhile” for Pharmacy Customers
King Drug “Makes the Wait Worthwhile” for Pharmacy Customers King Drug and Home Care has been serving western Kentucky for 40 years. With nine stores and a related company, Pro-Care Home Health that provides nursing, nutrition, therapy, health aide and other services, it is a major presence in the region. The company sought an innovative way to communicate with customers that went beyond traditional store signage and advertising, which