Case Study

King Drug “Makes the Wait Worthwhile” for Pharmacy Customers

King Drug “Makes the Wait Worthwhile” for Pharmacy Customers

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King Drug “Makes the Wait Worthwhile” for Pharmacy Customers King Drug and Home Care has been serving western Kentucky for 40 years. With nine stores and a related company, Pro-Care Home Health that provides nursing, nutrition, therapy, health aide and other services, it is a major presence in the region. The company sought an innovative way to communicate with customers that went beyond traditional store signage and advertising, which

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