Case Study
Kicking online advertising into high gear
San Francisco New York Dublin Sydney London Tokyo 1.877.7.AdRoll sales@adroll.com www.adroll.com A direct line on ROI Rx Smart Gear was through with guesswork in advertising. “With a lot of small business advertising, you don’t get to see what you’re getting,” explains Nick LoCoco, general manager at Rx Smart Gear. “I threw $250 a week at AdRoll for the first month and I said, ‘If I don’t see a return, then I’m not going to use it anymore.’ W