Case Study
Kentucky Kingdom Theme Park Feasibility & Expansion
Kentucky Kingdom Theme Park Feasibility & Expansion Louisville, Kentucky Hunden Strategic Partners was retained on two separate occasions. During the first, HSP evaluated the application for the Kentucky Tourism Development Act (KTDA) tax incentive program to redevelop Kentucky Kingdom Theme Park, which is on Kentucky-owned land near Papa John’s Cardinal Stadium, the Kentucky Expo Center, Churchill Downs and the Louisville Airport. The park closed in 2010 when the former owners faced financial difficulties. A new group, including the original developer, proposed investing in the park and reopening it to fill the void in the market left by its closure. HSP completed a number of analyses related to the project, including a review of the park’s business plan, a projection of annu