Case Study

Bluegrass Boardwalk Theme Park Impact Analysis

Bluegrass Boardwalk Theme Park Impact Analysis

Bluegrass Boardwalk Theme Park Impact Analysis Louisville, Kentucky Hunden Strategic Partners evaluated the application to the Kentucky Tourism Development Act (KTDA) to redevelop the shuttered Kentucky Kingdom Theme Park into the Bluegrass Boardwalk amusement and water park. The park was closed in 2010 when the former owners faced financial difficulties. A new group that owned Holiday World and Splashin’ Safari in Indiana proposed investing in the park and reopening it to fill the void in the market left by its closure. HSP completed a number of analyses related to the project, including a review of the park’s business plan, a projection of annual attendance and revenue from ticket sales, parking, food and beverage, entertainment and retail sales, as well as a lease analysis.

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