Kenmore Case Study Mt. Merchant Boosts Kenmore Revenue by Up to 15% with Personalized Shopping THE COMPANY Kenmore is a household appliances brand that offers everything from washers, dryers, ovens, and refrigerators to sewing machines, air purifiers, and television sets. The appliances are sold online and in-store by Sears and Kmart. THE CHALLENGE Selling costly appliances online can be a tough business. While consumers are warming up mor

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