Case Study
Keeping It Fresh Enough For a Baby’s Bottom
Keeping it Fresh Enough for a Baby’s Bottom CHALLENGE As P&Gs third largest diaper plant in the world responsible for exporting 60 percent of its production to Europe, Asia and the Mid-East, this Cairo-based plant often leads as one of Egypt’s top American business success stories. Set in an area known for legendary dust storms that transfer accumulated debris from the far reaches of the Saharian Desert, on any typical day air quality mea- su