Keen helps Al Jazeera's AJ+ fuel multi- platform growth to 7.4 billion views with unified analytics Connecting to viewers wherever they are AJ+ is Al-Jazeera’s digital-only channel which caters to young, connected viewers by creating customized content for social media platforms, mobile apps, and video on demand apps, reaching 7.4 billion views across all platforms in 2015. Engagement has been the key driver of audience growth across these platforms, and producers use data to make critical editorial and design decisions on a daily basis. Searching for real-time, omnichannel analytics We use Keen to measure views, reactions, geographies, devices. Such insights can be transformative for a newsroom, and they have been for AJ+.News is, by its nature, a highly time-sensitive commodity. So whe

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