Case Study
Kalibrate’s 7E Assessment Of Best-In-Class Retailer
Case Study Client profile Cumberland Farms — “a brand new 75 year old company” — has aggressively evolved from its traditional fuel-focused roots to become the leading fuel and convenience retailer in the Northeast. The company is now expanding geographically down the East Coast, rolling out a spacious, contemporary store format, and offering new Cumberland Farms-branded product lines on the forecourt and in the store. What could Kalibrate