i How Klue helped K2 increase their win rate against known competitors. CASE STUDY “With Klue, we don’t have to worry about version control. It’s all in one place. It’s easy for our sales team to find what they need - one or two points about how to approach and beat our competitors. ” Michael Chun Sr. Product Marketing Manager, K2 “. INCREASE IN OVERALL WIN RATE (YoY) INCREASE IN WIN RATE FOR KNOWN COMPETITORS (QoQ) INDUSTRY HIGHLIGHTS THE COMPANY THE CHALLENGE B2B SOFTWARE CHALLENGE SOLUTION - Battlecard delivery directly in Salesforce provides sales reps with intel at critical points in the sales cycle. - Central repository of content improves version control of battlecards. - Lean PMM team owns CI. - Delivery of competitive intel lacked organization and version contro

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