TIME SAVINGS Everything is added to Battlecards and blasted out via digest. It's an efficient workflow that has saved Patty a lot of time. DEVELOPING A PROGRAM STRATEGY Klue’s Threat Analysis helped them confirm which rivals to focus on. MEASURING ROI & GAINING EXECUTIVE SUPPORT The Sales Impact Analysis helped them measure changes to Win Rates and Average Deal Duration, and compared Klue users vs non-Klue users. The results helped Patty to get executive buy-in early on. They did the analysis each quarter throughout 2020, while showcasing the findings to key stakeholders. COMPANY CHALLENGE They were tasked with building out a competitive program but didn't have a good understanding of how to do it. Collection was inefficient and scattered. Insights were being missed. They needed

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