John Lewis 150 - Brands2Life John Lewis 150 This spring we took a lead role in the John Lewis 150 years celebration. We worked hard with the in- house team to create a multi-faceted, multi-media campaign that would attract all the attention the anniversary demanded – and more much besides. Our work included driving feature coverage; encouraging people to attend the exhibition; organising the press party at the Roof Gardens; and driving Twitter buzz about the anniversary. Coverage has been outstanding with major features across all broadcast, national and regional media and our Twitter campaign gained 2,330 followers. 21,000 visited the exhibition and over 37,000 people have visited the special garden at the Roof Gardens.

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