Case Study

Joe Rodriguez at Paw Paws Used Cars dropped his newspaper and radio advertising and switched to CarGurus.

Joe Rodriguez at Paw Paws Used Cars dropped his newspaper and radio advertising and switched to CarGurus.

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The CarGurus difference It’s well known that the way buyers are shopping for cars has changed considerably in recent years. This has created new challenges for small used car lots that are looking to reach the right kind of shopper. “When they’re looking for a specific car, there’s no way they’re going to drive to every lot. They get on their phone or laptop, and boom, there it is.” That change led Joe Rodriguez at Paw Paws Used Cars to drop his newspaper and radio advertising and switch to CarGurus. “You do a great a job of matching the car to the buyer,” he says, “and that lets me connect with people who are ready to buy.” Customer Success Story Paw Paws Used Cars Center Location: Alexandria, LA Dealer Type: Small Independent Customer Since: July 2016 The quality customer mak

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