The CarGurus Difference A data-driven approach to SEM success CarGurus used extensive data and analytics to create a unique SEM strategy for North Park Corner Lot and I-35, which led to increased VDP views from high-quality connections. “Unlike other vendors, CarGurus cuts through the data each week and tells me ‘this is what stood out, this is what you should try next.’ Now, my VDP views are as high as I’ve ever seen with an SEM campaign.” CarGurus SEM Plus Benefits Increased brand awareness and high-quality traffic Using CarGurus’ expert technology, North Park Corner Lot and I-35 maximized their ad spend, which unlocked more keywords and increased their brand awareness. “What’s great is reaching someone who wasn’t searching for our dealership – everyone knows we have Lincolns,

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