800 345.5000 | us.moodmedia.com ABOUT JJ’S RED HOTS At JJ’s Red Hots in Charlotte, NC, they believe “There is no greater joy than a kick ass hot dog....” That joy and attitude are refl ected in every aspect of their Experience Design, taking the classic American staple of the hot dog to a new artistic level. The JJ’s brand is rooted in timeless values like hard work and friendly service meant to jog your memory back to when things were done the right way – by hand. THE CHALLENGE JJ’s founding partners engaged Mood to design a wholly unique music experience that would further distinguish the original concept by highlighting the distinctive music, cultural legacies and iconic roots that contributed signifi cantly to the character of the brand. From the beginning, it was c

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