jetblue CASe StuDY JetBlue Uses the MBTI ® Tool to Bridge Leadership with Comprehensive Development Program for Crewleaders CASE STUDY AT A GLANCE Business Overview JetBlue was founded on the belief that there had to be a better way of doing business— a better way to approach air travel. They were right. JetBlue launched in 2000 and today enjoys the distinction of being named Best Domestic Airline by Condé Nast Traveler for five years

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