JetBlue Airways QUALTRICS RESEARCH SUITE VOICE OF THE CUSTOMER CASE STUDY “We strive to be the voice of the customer, not of the corporation. If customers are asked to share their opinion and time, we have to turn it into real insights for the company and real bene?ts for the customer—we couldn’t do that without an innovative partner like Qualtrics.” Kyle Groff Manager - Customer Insights Salt Lake City, Utah www.jetblue.com JetBlue is the

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