HYLAND’S QUALTRICS RESEARCH SUITE CASE STUDY QUALTRICS PANELS CASE STUDY “We have changed our mindset from limiting our market research to big projects only, because of the cost, to validating many of our decisions with data. We follow the voice of the customer and adjust course when it contradicts our initial hypothesis. Qualtrics gives us the tools to make better decisions and deliver products that our consumers love.” Leila El Awar Dir

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