CASE STUDY: Jeddah Food How LamasaTech Increased User Adoption and Awareness with the Development of a High Function App CLIENT Jeddah Food had created a popular iPhone app that listed places to eat in the Saudi Arabian city, based on the geographical location of the user. The app contained phone numbers, website addresses, user reviews, a photo gallery and maps for a comprehensive list of cafés and restaurants. OBJECTIVES Increase number of users Raise brand awareness Drive revenue growth Jeddah Food: Increased User Adoption with Android App DevelopmentDevelop new features to improve user experience THE TECHNOLOGY After consultation to understand the client’s needs, we: Conducted intensive user research and lots of usability testing Created interactive wireframes Updated branding and visu

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