NETACEA / CASE STUDYJD WILLIAMS CASE STUDY ABOUT THE CLIENT | CLIENT CHALLENGE | THE SOLUTION | SEAMLESS, RAPID IMPLEMENTATION THE RESULT | ABOUT THE NETACEA VIRTUAL WAITING ROOM NETACEA.COM / 1 CLIENT CHALLENGE The JD Williams corporate marketing teams were embarking on a prime-time TV advertising campaign. Advertising to their target audience during the advert breaks in programmes such as Emmerdale, Coronation Street and The X Factor would drive huge spikes in the amount of traffic hitting their website and eCommerce platforms. Jeff Cattle, Head of Computer Services at JD Williams was made aware of the advertising campaign and was tasked to prepare for the expected huge spike in web traffic. Jeff comments, “We knew a big spike was coming, but we didn’t know exactly how big it w

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