Case Study 1 Incorporated in 1999, mixi is a Japanese service provider that offers a platform for social networking, communications, entertainment, and gaming. The company’s eponymous social network, which launched in 2004, has experienced explosive revenue and traffic growth over the last two years, due in large part to the success of Monster Strike, a smartphone application game that has built a customer base of more than 40 million national and international players since its launch in October 2013. Since then, the company has continued to build up a successful track record in developing and commercializing new services. Business Challenge In a real-time, digital society, businesses need to move faster than ever before and be able to respond to change at a moment’s notice. For m

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