Client’s profile The company was founded in 1807 by the Becher family, at that time as a family business. Its principal activity is the production and sale of the alcoholic and non-alcoholic beverages. The beginning of the contemporary history of the company is dated back to 1997, when the privatization of then join and stock firm was initiated. It was overtaken by the multinational beverage corporation PernodRicard, today the second largest producers of spirits and wines in the world. Because of its membership of PernodRicard group, the company Jan Becher Karlovarská Becherovka was offered a perspective of development on both domestic and foreign markets. Partly for this reason, several imported brands have become today a leader in their category on the Czech market and th

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