Case Study
Jamaica’s Olympic-sized branding
Video Advertising Platform ©2012 TubeMogul www.tubemogul.com sales@tubemogul.com +44 (0) 207-268-3098 To say Usain Bolt gave spectators an incredible show at the 2012 London Olympics is to understate how tremendous his record-setting performance was. It left some wondering: will this translate into more British tourism to Jamaica? To ensure the answer is yes, DraftFCB , the agency of record for the Jamaica Tourism Board in the Unit