Conversion Optimization Case Study Background •? ITransact is a national provider of merchant services to SMBs •? WSI was in engaged in 2013 to provide conversion optimization services •? A series of 5 A/B spilt tests were conducted over approximately 5 months Conversion Optimization Tests and Results No Flash Panel Original Home Page No Flash Panel No Flash Was the Winner Original Home Page No Flash Panel Next Test: Bigger Call to A

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