TIBCO Success Story Business Challenge This technology company wanted to provide a standardized, CRM-agnostic, all-encompassing solution so clients could easily and quickly connect to its AI-powered marketing automation platform. Transformation The company chose TIBCO Cloud Integration software to make their marketing automation platform compatible with a broad range of CRM offerings. The company can now bring AI- powered marketing to more users. This IT company provides a unified software platform for e-commerce, including marketing, sales, and customer and order processing. IT company uses plug- and-play integration for AI-powered marketing automation HUGE time-savings using a pre-built, field- tested connector HIGH customer satisfaction & confidence in strong integrat

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