TIBCO Success Story: Biota Technology Challenge Biota Technology, a pioneer of industrial genomics, spotted a disruptive business opportunity: Apply innovations in medical and scientific DNA sequencing and genomics to industrial use, specifically for subsurface exploration in oil and gas. The Biota team knew that being first to market with industrial genomics was critical to success. Their innovations could be greatly beneficial for customers, especially energy companies under pressure to improve capital efficiency and reduce operating cost while also challenged with gathering, tracking, and integrating diverse data, something Biota excels at. However, due to the complexity of genomes and biological material, Biota’s genomics vision was extremely difficult to accomplish and sca

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