Case Study
iSoftStone Leads Market Research Project for Global Search Company
Case Studies iSoftStone Leads Market Research Project for Global Search Company How iSoftStone’s market research capabilities helped identify opportunities that move the needle Creating a more connected search experienceEvery consumer that uses the internet leverages search to connect them with information to fulfill their needs. While the web continues to evolve with applications, the growth of mobile and increased interactivity, the function of search has remained the same. Not only has the function remained the same, but it has been dominated by one key player. Frustrated by the dominance of the legacy search solution, our client turned to us for market research help. Seeing an opportunity to transform the search experience, we led our client through global market research and intellige