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Case Study

‘Is This Appliance Right For Me?’

‘Is This Appliance Right For Me?’

Bazaar Voice
Pages 2 Pages

CLIENT SUCCESS STORY DRL Limited Review-related paid search terms deliver 30x better click-through rates DRL Ltd. is the leading white goods retailer in the UK, operating the ecommerce site AO.com, as well as the appliance websites for nearly a dozen other major UK brands. The company launched Bazaarvoice Ratings & Reviews in April 2009 and Ask & Answer in August 2010. AO.com has been running Google AdWords paid search (PPC) campaigns for ye

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