iQuanti Drives Interest in Home Equity Bank’s Reverse Mortgage From Over 1,000 People with Taboola Smart Bid
iQuanti Drives Interest in Home Equity Bank’s Reverse Mortgage From Over 1,000 People with Taboola Smart Bid
3 PagesFinance CaseStudy iQuanti Drives Interest in HomeEquity Bank’s Reverse Mortgage From Over 1,000 People with Taboola Smart Bid “We’re always working to optimize our campaigns so that our clients receive the best value for their advertising spend. For HomeEquity Bank’s reverse mortgage campaign, Taboola Smart Bid allowed us to dramatically increase the number of leads we were driving, while delivering on a lower cost per lead than other platforms.” - Anirban Sengupta, Engagement Manager for HomeEquity Bank account, iQuanti iQuanti is the global performance-based digital marketing agency handling end-to-end digital acquisition strategy for HomeEquity Bank Canada—Canada’s leading provider of reverse mortgages. of All Paid Inquiries were Driven by Taboola since Smart Bid was Releas
