Case Study

iPad search of diamonds boosts Trecenti’s sales

iPad search of diamonds boosts Trecenti’s sales

Pages 2 Pages

Trecenti sells fine jewelry, mainly engagement and wedding rings, at its 13 shops in Japan. The company was originally a subsidiary of Oriental Diamond, a diamond importer that develops, manufactures and sells diamond jewelry. In 2007 Sumitomo Corporation, 100% shareholder of Oriental Diamond, sold and transferred its Oriental Diamond business to Nissen. Consequently Trecenti has become a member of the Nissen Group. Trecenti’s main products

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