FUNDRAISING | MARKETING AD VERTISING | VIDE O | DIGIT AL | PUBLIC RELA TIONS THE CHALLENGE With a massive campaign goal of more than $800 million toward renovations and construction of new buildings, the Iowa State University (ISU) Foundation needed to discover the perceptions and inclinations of alumni, friends, foundations and the corporate community around the country regarding the proposed projects. THE SOLUTION The ISU Foundation called upon Amperage Fundraising Advisers to conduct feasibility studies for six building proposals during a 12-month time frame between September 2005 and September 2006. Every solid, successful campaign begins with a feasibility study to determine the project’s potential for accomplishment. Six separate studies were conducted regarding a new green

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