Case Study
Inventure Foods
PROJECT Lambert has managed the social platforms for six of Inventure Food’s brands: Jamba At Home Smoothies, Rader Farms, Poore Brothers, TGI Fridays Snacks, Nathan’s Famous Snacks and Boulder Canyon Natural Foods. To reach each brand’s unique audience, Lambert utilizes a combination of social platforms including Facebook, Twitter, Pinterest and YouTube. Additionally, we support Inventure’s product launches with e ective media coverage in areas of distribution to encourage new trial and pull sales through local retailers. TACTICS Satellite Media Tours Multi-media News Releases (video + release + images) Unique press kit development/dissemination to local and national media outlets Mom-blog outreach Product photography and graphic design Digital campaigns/contest Real-time customer s