Case Study
INTUIT QUICKBOOKS ONLINE
©2017 Extole Inc. All Rights Reserved 1 Intuit QuickBooks Online Boosts Advocacy with Burst Campaigns Getting people to spread the word about accounting software requires building a strong relationship with customers and giving them something they’ll want to talk about. For marketers at Intuit’s QuickBooks Online it all starts with trust. Small businesses rely on QuickBooks Online to help them manage their cash flow, send invoices, and prepare for taxes. The trust embedded in these financial tasks is the foundation for a deep relationship with customers. EXTOLE CASE STUDY INTUIT QUICKBOOKS ONLINE©2017 Extole Inc. All Rights Reserved 2 To further that connection, Intuit wanted to give customers an opportunity to easily share their experience using QuickBooks with friends, fami