Interxion THE BRIEF Interxion UK wanted to produce a vibrant and impactful campaign to raise awareness of its London data centre campus, particularly to businesses operating in London. Interxion is the only data centre campus located within Central London and wanted a campaign that focused on three key value propositions of Location, Interconnection, and Excellence. To bring these values to life, they wanted to create a striking online campaign,supported by a suite of content assets and driven by email, paid-for and social that would stand out amongst a crowded and somewhat traditional market. HOW IT WAS DONE First Base supported Interxion in developing the strategy and content to execute the campaign, as well as focusing heavily on a creative concept that would ensure it stood out and gra

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