CHALLENGE Responding to RFPs (requests for proposals) used to be a time-consuming, arduous task. Managers had to manually copy and paste information into Word documents, along with property photos and food and beverage details. The result was a bulky email that took a long time to create and was often lost in the inbox shuttle. THE SOLUTION With Cendyn’s eProposal, the hotel’s events team has access to an automated platform that speeds up the entire process, creating professional, personalized proposals from templates, and delivered to clients via a Web link. All event proposals are tracked from one dashboard and the system is integrated with sales and catering, so pricing is pre-filled from the system versus manual entry. Embassy Suites by Hilton LAX North (managed by I

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