www.interfacing.com Interfacing Two Giants BPM and SOA enables mega media transaction between Clear Channel Communications (CCC) and an internet search engine leader The Challenge: Create a New Ad Sales Process that Crosses Company Lines CCC’s mega-deal with one of the world’s leading search engine providers in early 2006 required that it allocate more than 10% of its Radio Ad inventory to sales channeled over the internet by the search engine provider. This made it necessary to develop a new, agile and innovative Ad Sales process in order to support the magnitude of these transactions. The Solution: Develop a strong process culture with BPM The SOA approach requires making changes in how one thinks about company o

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