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Interfacing Two Giants

Interfacing Two Giants

Interfacing Technologies Corp
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BPM and SOA enables mega media transaction between Clear Channel Communications (CCC) and an internet search engine leader The Challenge: Create a New Ad Sales Process that Crosses Company Lines CCC’s mega-deal with one of the world’s leading search engine providers in early 2006 required that it allocate more than 10% of its Radio Ad inventory to sales channeled over the internet by the search engine pr

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