CUSTOMER SUCCESS STORY: Interceramic About Interceramic Interceramic is a manufacturing world leader headquartered in Chihuahua, Mexico and Carrollton, T exas with twelve stores in the United States and over 330 stores across Mexico, Guatemala and China. Their mission is to provide superior products and installation services for ceramic, porcelain and natural stone tile design in both residential and commercial spaces. THE CHALLENGE: LACKED A PROPER CRM PLATFORM Interceramic US was struggling to scale their operations through their homegrown customer relationship management processes, which resulted in: • Mismanaged customer account information. • Limited perspective on pipeline data and optimization. • Redundant interactions between sales reps and customer service represen

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