Case Study
Intelligent Lead Gen with Big Data Analytics
www.persistentsys.com © 2013 Persistent Systems Ltd. All rights reserved. C A S E S T U D Y Big Data Intelligent Lead Gen with Big Data Analytics Background Our client, a leading US based power company provides electricity to both residential and business customers. They wanted the ability to sift through news sources to identify probable leads that require new or additional electricity. They needed the ability to analyze, on daily basis, news