Case Study
Integrating Smart
Integrating Smart Connect for Distribution Integrating Smart Connect for Distribution Case Study: altavistatech.comIntegrating Smart Connect for Distribution 2 2 The Client The Sun Bum mission is to create a quality brand of sun care products specifically formulated for people who live and love in the sun. “We aim to create a brand that captures the essence and aesthetic of the beach lifestyle while protecting us, and the ones we love, from the harmful dangers of the sun. A brand, with a little edge, that reminds our customers that we are like them and not a giant disconnected corporation. We’re just a small company with a big dream of becoming the most trusted sun care brand in the world.” The Problem Sun Bum’s business model relies heavily on automated online orders. Over the yea